Great products begin by first understanding users problems and needs. Work is complex. So often we can’t find the hidden problem that is silently begging to be solved. Without that intelligence we can’t create the killer solution that users deserve (and we want to sell).
No work is perfect. Conflicts, hazards and obstacles abound. Users cope by making work arounds and repurposing objects deal to make their work easier. Over time it all becomes, just normal. Silently observing a user doing their work reveals these hidden needs.
Use the guide below to learn how to find the hidden problems.