Design and human will are the same thing. A deep probe into the universal symmetry between design and human will.

With Alexander Manu | Senior Partner, Innospa International

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Alexander Manu is a Senior Partner of Innospa International, a professor of design at OCAD University, and Adjunct Professor at the Rotman School of Business. He authored 9 books on innovation, has 8 patents to his name, and Jony Ive credited him as one of his influencers. A prodigious designer he outlines the universal design-concepts and heuristics that resides under every human disruption since the taming of fire.


Use the following bookmarks to fast forward or rewind to key topics in the conversation

  • Intro – 0.00
  • Product is Behaviour Space – 5:45
  • Design through your will – 13:18
  • The future is a choice – 21:55
  • The question at the root – 30:20
  • Engagement = Tools as toys – 39:10
  • Creating the future – 49:20

Contact Info:

Twitter: @AlexanderManu ‏
OCAD University: alexandermanuatOCAD

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